Audio product recommendations may work better
In experiments, audio recommendations for products like brownies, blenders, and beer were more influential than textual ones.
Audio product recommendations may work better
In experiments, audio recommendations for products like brownies, blenders, and beer were more influential than textual ones.
You may actually pay more with an Amazon discount
The next time Amazon touts a big discount, buyer beware: You might actually be paying more than you could be, researchers warn.
Our phones may drive us to buy custom products
A new study shows that consumers gravitate toward custom, rare, or special products when they are engrossed in their phones.
Our phones may drive us to buy custom products
A new study shows that consumers gravitate toward custom, rare, or special products when they are engrossed in their phones.
Misleading ‘natural’ cigar labels are on the rise
More cigar brands are using potentially misleading descriptors, such as natural” on their packaging, new research shows.
Different social posts engage loyalty program members
New research clarifies how loyalty programs affect customers’ engagement with a company’s social media.
‘Copycat’ cannabis edibles pose a risk to kids
Some cannabis edibles look so much like candy, even adopting similar names and using the same cartoon characters, they pose a real risk to kids.
These key qualities attract ‘likes’ on Instagram
Feature complexity and design complexity are two key characteristics that bring in likes on Instagram, research finds.